Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical...
The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus...
View ArticleSamsung Ads Launches Auto-Focused Measurement Tool For Linear And Streaming TV
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in...
View ArticleOracle Uncovers Large CTV Ad Fraud Operation
Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the...
View ArticleOpenAP Launches SSP To Show Inventory Availability In Linear TV
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a...
View ArticleAdvertising And Audience Complicate The NFL’s Entry Into Streaming
A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to...
View ArticleHeineken USA Launches First-Party Data Strategy To Prepare For A Cookieless...
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia...
View ArticleAd Tech Valuations Are Sky High – But Are They Justified?
Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more...
View ArticleConviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers...
Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a...
View ArticleYum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround
In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn’t working,” said Yum! Brands...
View ArticleNielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies
Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics...
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